This theme is priced much higher than the average theme to reduce the number of new customers and cover the costs of continuing development for existing customers. The theme will only receive bug fixes and essential feature updates.
Unfortunately Envato does not offer the ability to charge for updates or for a subscription to the theme, which would be better ways of charging customers for continued development. If you feel this price is too high for you I suggest looking for another theme such as my best seller Aardvark.